Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing plays a key role in establishing the position of a firm relative to its competition, ultimately influencing the success of the business.

Marketing education seeks to enhance the ability to analyze demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services, so that appropriate polices and procedures may be undertaken to meet these demands. Marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, product and brand management, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.

The Marketing and Management Major program at IIHEM is designed to give students an in-depth understanding of marketing techniques, marketing analysis and research, sales, sales management and sales promotion strategies in business. Emphasis is put on the analysis of consumer needs and behavior, and on the development of market studies.

YEAR ONE
SEMESTER 1		SEMESTER 2
CODE	COURSE	CODE	COURSE
ENG100	Fundamental Reading and Writing Skills	ENG110	Freshman Composition
MAT100	Calculus I	MAT110	Calculus II
MAT120	Applied Matrix Algebra I	MAT130	Selected Topics in Mathematics
CMP120	Computer Information Systems Applications	CMP150	Advanced Computer Information Systems Applications
AF110	Techniques de Communication II	ACC200	Financial Accounting I
ECO100	Economics I : Principles of Microeconomics	ECO110	Economics II : Principles of Macroeconomics

YEAR TWO
SEMESTER 3		SEMESTER 4
CODE	COURSE	CODE	COURSE
ENG201	Advanced Reading and Writing	FIN330	Principles of Corporate Finance
ACC250	Financial Accounting II	ACC322	Managerial Accounting II
ACC212	Managerial Accounting I	STA200	Elementary Statistics
CMP130	Introduction to Computer Programming	ENG210	Analytical Reading and Writing Skills
MRK200	Marketing : Principles and Policies	CMP250	Computer Information Systems Development
MNG200	Introduction to Management	ECO300	Money and Banking

YEAR THREE
SEMESTER 5		SEMESTER 6
CODE	COURSE	CODE	COURSE
MRK300	Buyer Behavior	MNG305	Internship Report Writing I
MNG300	Introduction to Organizational Behavior	MRK340	Visual Communication
MNG325	Business Law and Legal Environment of the Company	MRK440	Marketing Research
POM320	Production and Operations Management I	ACC330	Moroccan Business Environment : Accounting & Taxation
FIN360	Intermediate Financial Management	MNG400	Business Communication
STA315	Applied Statistics	MNG440	Human Resources Management
		POM330	Production and Operations Management II

YEAR FOUR
SEMESTER 7		SEMESTER 8
CODE	COURSE	CODE	COURSE
MRK400	Sales Management	MRK420	Advertising Management and Strategy
MRK410	Channels of Distribution	MRK430	Fundamentals of Marketing Management
MRK450	Corporate Communication	MRK460	Product Strategy and Brand Management
MNG480	International Business	MNG410	Advanced Business Communication
POM410	Project Management	MNG430	Small Business Strategy
CMP422	Management Information Systems	MNG450	Strategic Management
		MNG435	Internship Report Writing II

YEAR FIVE
SEMESTER 9		SEMESTER 10
CODE	COURSE	CODE	COURSE
MRK534	Marketing Management & Retail Marketing	MRK580	Professional Selling
MRK550	Customer Relationship Management	MRK565	International Marketing
MRK545	Strategic Brand Management	POM510	Supply Chain Management
MRK560	Service Marketing	MRK595	Senior Project in Marketing
POM520	Quality Management
FIN505	Managerial Finance
ENG500	Preparation for GMAT

The marketing major prepares graduates for careers in consumer or organizational sales and sales management, product management, advertising management, marketing management and research, promotion and media planning, public relations management, retail/wholesale management, purchasing and customer service management.

Holders of Marketing diplomas may wish to pursue advanced studies in specialized fields related to their fields of study. Many universities offer graduate programs, leading to Master's degrees. Among the degree programs that can be pursued are the following:

• MBA in Marketing
• Master of Science in Marketing Analysis (MSMA)
• Master of Science in Direct and Interactive Marketing
• Master of Science in International Marketing
• Master of Science in Marketing Management
• Master of Science in Marketing Communications
• Master of Science in Marketing Research

Most of the above Master's programs also have a continuation path to a Doctoral program.