Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing plays a key role in establishing the position of a firm relative to its competition, ultimately influencing the success of the business.
Marketing and communication major program at IIHEM seeks to enhance the ability to analyze demographic, social, economic, technological, environmental and cultural factors influencing the demands for consumer and industrial goods and services, so that appropriate polices and procedures may be undertaken to meet these demands. Marketing managers must understand not only the traditional areas of marketing channels, sales management, advertising, product and brand management, and research, but must also be familiar with consumer and dealer motivation. The process requires an understanding of buyer and seller behavior within the context of the overall market environment.
Emphasis is placed on the qualitative aspects of business management in the communication and marketing areas.
The language courses focus on the content and the skills of communication and translation. The content of the communication module offered in this major emphasizes the techniques of communication in business as well as linguistic analysis and cross-cultural communication.
In addition to the marketing courses, students learn how to use and to do business through the Internet. They also explore the visual dimensions of communication by studying the principles of graphic design, the visual representation of data, and the proper design of man/machine interfaces.
| YEAR ONE |
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| SEMESTER 1 |
SEMESTER 2 |
| CODE |
COURSE |
CODE |
COURSE |
| ENG100 |
Fundamental Reading and Writing Skills |
ENG110 |
Freshman Composition |
| MAT101 |
Calculus for Business I |
MAT111 |
Calculus for Business II |
| CMP121 |
Computer Information Systems Applications |
MAT205 |
Introduction to Linear Algebra |
| ECO101 |
Economics I : Principles of Microeconomics |
CMP251 |
Business Computer Applications |
| AF110 |
Techniques de Communication II |
ACC201 |
Financial Accounting I |
| MNG100 |
Introduction to Social Psychology |
ECO111 |
Economics II : Principles of Macroeconomics |
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| YEAR TWO |
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| SEMESTER 3 |
SEMESTER 4 |
| CODE |
COURSE |
CODE |
COURSE |
| ENG201 |
Advanced Reading and Writing |
FIN331 |
Principles of Corporate Finance |
| ACC251 |
Financial Accounting II |
ACC321 |
Managerial Accounting II |
| ACC211 |
Managerial Accounting I |
STA201 |
Elementary Statistics |
| CMP241 |
Computer Programming for Business |
ENG210 |
Analytical Reading and Writing Skills |
| MRK200 |
Marketing : Principles and Policies |
CMP131 |
Introduction to Computer Programming |
| MNG200 |
Introduction to Management |
ECO301 |
Money and Banking |
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| YEAR THREE |
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| SEMESTER 5 |
SEMESTER 6 |
| CODE |
COURSE |
CODE |
COURSE |
| MRK300 |
Buyer Behavior |
MNG305 |
Internship Report Writing I |
| MRK330 |
Mass Communication and Media |
MRK340 |
Visual Communication |
| POM321 |
Production and Operations Management I |
MRK441 |
Applied Marketing Research |
| FIN361 |
Intermediate Financial Management |
ACC330 |
Moroccan Business Environment :
Accounting & Taxation |
| MNG300 |
Introduction to Organizational Behavior |
POM331 |
Production and Operations Management II |
| MNG325 |
Business Law and Legal Environment of the Company |
MNG400 |
Business Communication |
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MNG440 |
Human Resources Management |
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| YEAR FOUR |
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| SEMESTER 7 |
SEMESTER 8 |
| CODE |
COURSE |
CODE |
COURSE |
| MRK400 |
Sales Management |
MRK420 |
Advertising Management and Strategy |
| MRK410 |
Channels of Distribution |
MRK430 |
Fundamentals of Marketing Management |
| MRK450 |
Corporate Communication |
MRK460 |
Product Strategy and Brand Management |
| POM411 |
Project Management |
MNG435 |
Internship Report Writing II |
| MNG480 |
International Business |
MNG410 |
Advanced Business Communication |
| CMP421 |
Management Information Systems |
MNG430 |
Small Business Strategy |
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MNG450 |
Strategic Management |
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| YEAR FIVE |
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| SEMESTER 9 |
SEMESTER 10 |
| CODE |
COURSE |
CODE |
COURSE |
| MRK534 |
Marketing Management & Retail Marketing |
MRK580 |
Professional Selling |
| MRK550 |
Customer Relationship Management |
MRK565 |
International Marketing |
| MRK545 |
Strategic Brand Management |
POM510 |
Supply Chain Management |
| MRK560 |
Service Marketing |
MRK595 |
Senior Project in Marketing |
| POM520 |
Quality Management |
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| FIN505 |
Managerial Finance |
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| ENG500 |
Preparation for GMAT |
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